Web Intelligence
We Believe..
..our customers can leverage Web Intelligence in order to compete for business more effectively.
Web Intelligence – Focus On Success With Good Information and Analysis
You understand your business the best! Understanding business intelligence for your products and your markets is just half the battle! What do you have to do so that success comes knocking at your door? Define reliable intelligence sources. Good information retrieval and data mining procedures generate marketing statics and business information which lead to successful campaigns. Good competitive analysis uncovers strengths and weaknesses – those on your website, and those on your competitors’ website.
We do the back breaking recon work for you. Our ability to use statistical mathematics helps us reduce information to usable reports that our customers can read. This is where even competition semantics matter! Does this all sound like too much? Not if Web Intelligence Sniper is on your side! Do the right thing, call us today to set up a free phone consultation.
News and Article Feeds – Daily Industry News, Competition News, Customer News, Supplier News, and more
The web is replete with dependable news feeds. news feeds across the world pump current information out via several channels. You can sign up for these news feeds and article feeds in such a way that, when something CNN, Reuters, The Wall Street Journal, The New York or London Times, NewsWire, The Business Journal, or any of hundreds of other sources of news or articles, you can pull them into one reader and condense them to a manageable amount of information.
The advantage of using this kind of tool is that you can request news according to keyword phrases. You can be very specific with what information you feel you need. When collecting news feeds, we often subscribe to terms that are too general. A little bit of practice will help you narrow down what you really want to see without going into “information overload”. It’s important to learn to use news feeds effectively.
Search Engines & Directory Information – Your Competitors’ Has Strengths and Weaknesses
Understanding your competition is of vital importance to good Organic Search results. But there’s so much more! how and where do sucessful competitors position products? What kind of Internet Marketing Strategy are they using? Which one of your competitors’ weaknesses can you capitalize on first? Will it give you the best bang for your money? Which are the top 5 competitors for a keyword phrase you would like to rank for?
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Industry Organizations – Stay on top of Vertical Industry Information
Focusing on vertical industry information will help you keep on top of important developments that are important to your organization. Find vertical directories where you can subscribe to information that you need to be aware of. Industry organizations are often one of the best sources of important vertical information.
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Point your RSS reader at these sources and only get the important stuff. You may even be able to get permission from the owner of the information source to automatically put some this information on your website for your customers. Your customers love fresh content.
Pay-Per-Click Intelligence – Know How Much Your Competitors Are Spending So You Don’t Have To Over-Spend
Should you be paying with Pay-Per-Click to compete? Most of the time, we say “No”! What are your competitors doing in Search Engines? Would you be interested in which organic keywords your competitors rank for? Do you want to know what kind of competition there is for these keywords, or how much organic search efforts have been put into a specific keyword phrase? This, and much more information is available.
Web Intelligence Sniper can tell you an average of how much your competitors are spending on pay-per click each day. We can tell you the costs per click from lows to highs.
Links – Who Is Pointing At Your Website? – Manage Incoming Links, Beat Your Competitors
Who is pointing at your website? Are they promoting your website, or are they causing problems for you? As much as 30% – 70% of Organic Search Engine Optimization has to do with who is pointing at your website. Web Intelligence Sniper can help you develop the website intelligence which finds web pages that are pointing at your optimized page. Once you know who is pointing at your website, you can use this information as part of your marketing strategy.
Many Organic Search Engine Optimization companies recommend having link farms point at you. We don’t! We always encourage our customers to steer clear of this practice. There are much better ways to build quality incoming links that will produce better results. Inbound links don’t have to cost a ton of money either!
Links – Who Is Pointing At Your Competitor, and Why? Web Intelligence At It’s Best!
As mentioned above, who is pointing at your competitor is very important! If your competitor is ranking above you in the search engines, it’s even that much more important. Knowing the strength of your competitors’ inbound links will give you the tools to make decisions about how to leverage their inbound strength to your advantage.
Call 602-516-5513 today to learn how to out-compete your competitors!