Competitor Intelligence

Competitor Intelligence – Use Cutting-Edge Technology To Focus Your Internet Marketing Campaigns

Since the beginning of time, competitor intelligence has been essential to a successful business.  Gathering intelligence on the internet about your competitor has never been easier. Seriously!  How much information do you need to succeed at leveling the playing field?

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First, know your own weaknesses.  Then learn the strengths and weaknesses of your top 30 competitors for a position in the search engines.  Once you know how strong your competitors’ online assets are, you can make an educated decision which keyword phrases you will compete for.

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When we discuss competitor intelligence, this is research we do before we commit to committing to a keyword phrase.  We will look at it from several different angles:

  • Understand how many pages are competing for a keyword phrase
  • Find keywords that maximize traffic
  • Discover the traffic fluctuations over the last 12 months for a specific keyword phrase and best entrance month to compete
  • Before committing to competing for a keyword phrase, make sure you know how much work will go into achieving success
  • Know what the chances of “business success” are before committing to spending resources on a keyword phrase
  • Examine On page factors
  • Examine Off page factors
  • Understand which top 5 competitors you’ll be competing against, understanding their “Inbound Back Link Authority” strength
  • Search for the following factors with Pay-Per-Click keyword phrases:
    • Understand the per-click cost for a keyword phrase
    • Find out which position this will buy you
    • Find out who is competing for this keyword phrase, and how much they have spent for it in the past
    • Find out what other keyword phrases your competitors are paying for with pay-per-click
    • Discover how many average hits per day / month you can expect with this keyword phrase
  • Monitor your competitor’s pages for updates
  • Discover where your competitors get their Inbound Link Authority

These are just a few of the essential steps to gaining the upper hand on a keyword phrase.  Whether you choose to do Organic Search Engine Marketing or Pay-Per-Click Marketing, Web Intelligence Sniper, as a full service Search Engine Marketing Agency will compile all of the competitor intelligence necessary to ensure that your internet marketing campaign becomes and remains a success.

Look for traffic – Get Your Content Ready To Put Into The Way Of Traffic

That’s right! You can rank for 100 or 1,000 keywords!  But if there’s no traffic on them, then your optimization campaign will fail.  Once you know which traffic you want to put your pages into the path of, you decide how you’d like to do it.    Using Organic Search Engine Optimization, you have to know what assets you have available to point at the optimized page, what their strength is, and what your competitors are doing.

On Page Factors

Next, you have to figure out what the on page strength of your competitors is. We have to discover how the on page factors are weighted.  Our software will tell us which of these factors is more important than others.  To that end, a mild rewrite of on page content is completed.  Some of the things that come under the microscope are:

  • Word count in the title tag
  • Title Keyword Density
  • Word count in the meta description tag
  • Meta description tag keyword density
  • Meta keywords tag word count
  • Meta keywords tag keyword density
  • Text Count
  • Text Keyword Density
  • Keyword Proximity in the text
  • Word count in outbound links
  • Keyword density in outbound links

Off Page Factors

Off page factors get a little more complicated.  Here, the off page factors relate to pages that point at your specific page. There are several important off-page factors.  Remembering that all of these factors have to do with other pages, the best we can do is get “average numbers” for these parameters.  Here’s some of the other things we measure:

  • Word count in the title tag
  • Title keyword density
  • Text count
  • Text keyword density
  • Keyword proximity in the text
  • Outbound link keyword density
  • Anchor text keyword density
  • IBL Authority

Although each of these parameters is important, and the weight of each value relative to what the other pages competing for the same keyword phrase are doing, the inbound back link authority (IBL Authority) is by far the most crucial value on this page.  In other words, who is pointing at your page, and what authority do they have to be speaking on the subject at hand.

Conclusion – Statistically Speaking!

As I’ve mentioned a few times already, each of these values (and most of the others that search engines look at) are not fixed.  They are relative to the keyword phrase at hand.   Without tools to help us do this kind of work, it would be impossible to have this kind of accuracy.  So, for those of you that didn’t like statistics in high school or college, now you have every reason to like statistics!  Statistics is a powerful ally that will help get the job done.

These tools that we use at Web Intelligence Sniper actually allow us to help our clients who have lost positions in the Search Engine Results Pages to find out exactly what works and what doesn’t, being able to quickly and efficiently regain previous positions.

Have questions?  Feel free to get in touch!  Leave a comment, use the contact us form. The case has been made!  Call us today at 602-516-5513.