Business Intelligence
Business Intelligence – Compete Better, Faster, Harder!
Business intelligence does not have to be daunting. Accounting systems are one of the cornerstones of business intelligence. However, business intelligence, if taken seriously, has many categories.
- Web Intelligence – It Doesn’t Have to be Information Overload
- Website Intelligence – Domains, Pages and Content. Yours and Theirs
- Competitive Intelligence – Your market, Your Products and Services
- Competitor Analysis – Focus on the Other Guy’s Strengths & Weaknesses
- Online Marketing Intelligence – Beating Competitors at Their Game
Although not an exhaustive list, these are sources of of data that many small businesses overlook. This additional data, if put into context of your business, could bring you huge advantages over your competitors.
Yes, accounting data is very important. Balance sheets, income statements, cash flow reports, cost accounting data, and much more are a vital part of business intelligence. These reports are truly just one small part of it.
Here is a short list of things that we recommend that you look into. Click on the titles below for much more information on each of these topics.
Web Intelligence – It Doesn’t Have to be Information Overload
In our context, web intelligence is any business intelligence that you can collect from the web. This is usually public information about your website, the products and services you sell. Other things that are just as important are competitors’ websites, products and services.
Just because there is so much good information out there, doesn’t mean that most businesses can find it on the web. Using high tech tools, seasoned consultants at Web Intelligence Sniper help clients to both collect this information, and and put it in terms that an organization can use to their advantage against competitors.
Competitive Intelligence – Your Market, Your Products and Services
As a small business owner, you know your market. You compete in it every day. What kind of intelligence have you gathered about your products and services on the Internet? Do you really know what potential customers are searching for when they look for you? What keywords are they using in search engines? Web Intelligence Sniper can help you find the top 200 keyword phrases that are being searched in your industry. We also tell you how many other pages are competing for each keyword phrase, and how to compete.
Call 602-516-5513 today to arrange a free phone consultation
Competitor Analysis – Focus On The Other Guys’ Strengths & Weaknesses
Your competitors are out to find the same potential customers you’re after. With the Internet being a “public place”, you can easily look at competitors’ websites, and understand many of their online marketing strategies. You can see who is promoting your competitors websites, understand whom they choose to associate with, and who is pointing at their website. Monitor news feeds specific to your competitors, monitor their website pages for changes! Monitor search engine rankings, and know what it is that they’re doing, sometimes even before their ranking changes!
Online Marketing Intelligence – Beating Competitors at Their Game
Online Marketing Intelligence feeds into the Competitor Intelligence we discuss above. As your partners, Web Intelligence Sniper will now apply all of the market, Internet, and competitor intelligence available as part of your overall marketing strategy. The optimization of single pages on your website is no longer enough to become or remain competitive. No matter the size of your organization, with knowledge about your competition, your industry, and your own website, you are on a level playing field to quickly and efficiently react to market changes. In fact, it’s often the little guy that can influence market forces on the Internet best.
Call 602-516-5513 today to learn how to out-compete your competitors!