Email Marketing

Email Marketing – Consistently Successful… Put Your Customer First!

Educate … Communicate. Your Customers Really Want to Hear From You!

Whether or not you offer products that have to be packed, shipped, or downloaded, you are really in the service business. Educating you customers should be your #1 focus. The French call it your “raison d’etre” or reason to be. Simply put, email marketing, if done right, can (or should) become an important part your every day marketing activities.

Consider an email marketing campaign successful if it sounds like the ambassador of a foreign country telling you about why you should really spend time “there”. The very reason your company exists, is to educate and communicate with your customers. Remember, you are the specialist. Everyone who comes to your website is already a customer – no matter if they are existing, or potential! They ARE a customer. Whether you sell products or services, feed your customers (marketing) information first. If your prices are competitive, and you make a compelling reason for customers to buy from you, the sale will come.  Before we continue though, don’t just go sending email into the dark!  Give your customers a chance to “opt-in” or “opt-out”.  You will ruin any marketing campaign by just spamming your email lists.  Groom customers carefully, let them come to expect weekly, bi-weekly, or monthly emails from you!  Fill every email with real information that they can use!

Don’t be afraid to ask for help! We have experienced professional marketers on staff and we also know writers who can write content for you.

Email Marketing – A Way to Prove to Your Customers That You Sincerely Value Them

All of us have, at one time signed up for a newsletter email or other form of subscription based communication from a business, organization, or person who “was in the know”. In order to be successful in any business endeavor, we also have to be informed of new developments in our industry. Don’t we? The deduction is, that everyone really IS looking for useful information. What is useful information? Simple we call it email marketing! Ask your best customers! They’ll tell you what they need from you. Give them the chance, and they’ll also tell you what they DON’T need from you!

Email marketing isn’t a lot of things! It isn’t a quick fix, it’s not a get rich quick thing, and it surely isn’t easy. This is tough, consistent work that needs to be worked on by professionals, with professionals, and for professionals. If you think that one or two email marketing campaigns are what will fix a broken cash flow report or turn around an income statement that’s in the dumps, think again! It’s your (now our) job to gain your customer’s trust so that they realize that you are giving them the best treatment in the industry. Email marketing is long term work that will bring long term results! You don’t have to be the biggest to be best, you just have to offer the best in a big way! Then, and only then will email marketing work for you!

Email Newsletters – Feed Your Customers “Need To Know Information” About Your industry Regularly

Email newsletters are only a small portion of your Internet Marketing Strategy! Yet, they are one of the driving forces when it comes to “getting people to come”. Anyone can lead a horse to water, but if he’s not thirsty, he won’t drink! Bring a thirsty horse to water and you’ve got a customer…at least for water!

Promotional Emails – Show Off Your Top Ten best Sellers and Other Special Offers That Rake In The Orders

Yep! This is where you can sell, sell, sell! Make sure you know  what they’re looking for, and what they consider a good price. Once you have this information, put together the promotional email that your customers have agreed to receive. Track your results, and further hone your success. You can test the market a few days ahead and see what kind of response comes back. Once you know what’s hot, let out the rest of the promotional emails. Promotional Email Marketing can make the bottom line difference if you have gained your customer’s trust.

Send out Surveys as Part of Your Email Marketing Campaign web intelligence – Your Customers Will Love The Opportunity To Sound Off About What’s Important to Them!

Do you really want to know what your customers are thinking/ What they’re looking for, and where the market is going? The Survey tool is one of the best ways to get large amounts of input in a short period of time. Using surveys raises the bar and gives your customers the option of sounding off anonymously, or in person, depending on how you set up the survey! Use surveys to keep your finger on the pulse of the market.

Don’t worry! Customers love to give you their “two cents” about important stuff!

Be Consistent, Look Professional – Using Layout Templates Makes Your Email Marketing Job Easier

There are all sorts of tools and techniques you can use to ensure that your customer correspondence looks professional. Layout templates for Email correspondence, for Promotional Correspondence, and for Survey Correspondence is one of the easiest things to help you with branding issues. Contact us today for more information on how to reach out with a consistent message.

Write Your Own Email Marketing Content, or We Can Do It For You! – Find Yet Another Reason to Contact Your Customers

Ok, we’ll be up front about this! Many customers find that writing content is one of the most difficult things to do. Take the load off of your feet! With professional marketers and access to dozens of professional content writers, content is just another piece of a puzzle. No problem!

How do you gather email marketing information? Well, start with our Web Intelligence page for some ideas. Products, services, competitive comparisons, surveys, interviews, and more. There are tons of things you and your company can do, there are even more places you can find content that is relevant and interesting to your customers… both existing and potential.

One good way to get customers “hooked”, is to reference content from your website or from your last special bulleting that went out! Tell them about the special promotional offers in email newsletters, then ask them for input in surveys! Get them hooked on the best source of information. You!

Email Marketing – Does this mean I have to send SPAM?

No! Just in case you didn’t hear our answer, NO! Absoloutly not! Sending spam is one of the fastest ways to lose customers and aleniate potential customers. Once you have built a trust relationship through one of the many tools you use in your Internet marketing strategy, make sure that you always a) give your cusotmer the option of opting out of an email marketing campaign. Every customer that you send email to on a regular basis has both asked for the correspondence, and has confirmed that they want it in their email inbox.

The CAN-SPAM Act – What Is It, And Does It Have To Crimp My Email Marketing Style?

Email marketing has been so abused by so many people trying to hawk products to the masses that the FTC has tried to solve the problem with legislation. This link will give you the official government lowdown on CAN-SPAM. Did legislation solve the problem? No! Spamers just moved offshore, out of the reach of the law, and we STILL have to have spam blockers.

But the CAN-SPAM Act is legislation that we have to pay attention to. We can guide you and help keep you out of trouble. the double confirmation email means that someone requested the email to come to their mamil box, then confirmed it with a link or code from their email. This is the kind of customer we are looking for. They really feel that your information is worth the real estate in their inbox because it benefits them while doing business. Yes, this is the kind of customer we are looking for, and want ot target with our email marketing campaigns… whether newsletter, promotion, or survey, it’s still validated by them.